Why blog?

What is a blog?

I think its more difficult to answer than it seems. Are blogs journals of people's personal lives thrown open to an unexpecting public, part of the "new" media, virtual cafe's were people go to consume a product and interact with the clientele. Do they primarily transit objective information or subjective experience. Are they the future, the past or merely the present? Are these questions even relevant?

My philosophizing is based on my reactions and thoughts to reading other blogs this weekend. Looking at these blogs, many which are far more popular than mine, I thought about what makes a blog successful and how to go about doing that. 

My blog is not optimized for attaining maximum viewership. Its layout is generic and undistinct, although I hope it is readable. The articles tend to be of short essay length and style, which drives anyway the temporally and attention challenged. The overall topic of the blog is specific and it is hard to imagine how one could appeal outside of Christians for reliable viewership, supposing that was desirable. The biggest knock against it however is simply the lack of images and videos, which from what I have gathered are usually critical to higher viewership.

So do I plan to change? In one sense no, because I want to be loyal to any repeat viewers I may have and because the blog is an expression of me and dramatic changes would probably come at the cost of being inauthentic. That said, I will likely make small, incremental changes to mostly improve formatting and maintain a common consistency in fonts used and colors and how scripture is quoted. As well, more focus on what type of things I talk about, maybe a few guest writers, and most important of all; pictures!